1)Alejando - Lady Gaga
- Males are exploited by wearing pvc tight speedos in the shots (appeal to the homosexual market)
- However, striped of masculinity in the piece (to make lady gaga appear stronger and more dominating) by wearing heels and being chained to bed
2)The Other Side - Jason Derulo
- Sexual shots between Jason Derulo and women, leaves the female audience with the image to then fantasize
- Topless shots, the exploitation of body image
- Chains in shots to add to ego and present wealth
3)Candy Shop - 50 Cent
- Use of female exploitation/ nudity, this increases male ego
- Chains and coats portray a 'gangster' image, therefore, adding to male ego
4)How does it fell - D'Angelo
- Whole piece is him topless with chains, would please female market
- Close ups show sweat along this torso, therefore, connotes sex
5)Good Kisser - Usher
- Topless shots of usher to exploit body image, please female audience
- Then also exploits female in little clothing to increase male ego
- Sexual dance moves
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