This music video is really clever as it uses comedy to tell a narrative within the video. This breaks the conventions of music videos as there is no miming to the song to coincide with the lyrics. Rather visuals present the narrative of the music video. The narrative of the video is in fact what connects the video to the song lyrics. It also matches the reality of relationships, making the video more believable and enjoyable to watch. This would also entice and engage the psychographic and target audience (mainstream 15-25 aged) of this genre. Nevertheless, the video also breaks the conventions of a traditional dance genre music video. However, the video explores the conations of sex through props and movement and therefore, doesn't follow Goodwin's theory of Voyeurism. There are no shots of a 'star' dancing or exploiting themselves to please the spectator.
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