In diamonds I like the use of close ups that juxtapose with the picturesque outdoor location wide angle shots. This is effective as it keeps the viewer's attention and creates an opening to use different shots instead of repeats the same frames over and over. The monochrome is also effective as it reflects the lyrics and diamond shining bright. The symbolism of the horse is clever as it reflects beauty which mirror the idea of a diamond. It is also dark and mirrors the monochrome and theme of a night sky.
Similarly in diamonds rihanna uses a combination of head shots and wide shots for a contrast within the music video. This music however experiments more with colour. The pastel colours within the song match the lyrics of being a 'girl' and entering a wonderland. The video also uses a continuity between each shot of flowers. Again, this matches the idea of being feminine. It cleverly integrates rihanna to be girly but to also have sex appeal.
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