I believe our target audience is between the ages of 15-25. Even though there is 10 year gap within this range I feel that the song Gecko fits into this category. For example, 15 year olds will enjoy this as a dance track and summer anthem. However, 19 years will enjoy this song at university. There will of course be some younger and old then our target audience that will enjoy this song. As the is song comes over the genre of Deep House, some may argue that it would have a singular demographic of target audience, but as it was so successful in the charts it would fall into the psychographic of mainstream.
Furthermore, we will take into count that our demographic may be younger then our target audience and therefore, we won't promote drugs or alcohol. The sexual connotations in the lyrics of the song will be toned down in the visuals. However, we will use minimal voyeurism in our visuals; dance moves with connotations of sex. As the track has an urban and dance vibe from a London influence, it is most likely that people from the London area will have the largest demographic.
This is a short video that shows what the potential target audience may look like.
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