Content:
- Home-homepage has content from all over tabs in date order
- News-current news from tour/tour updates
- Audio-sound cloud clips of tracks
- Photos-updated from instagram account, also current album art
- Video-youtube vevo clips of interviews, music videos, live versions of songs and collaborations
- Shows-tour dates with hyperlinks to purchase
- Sign up-get emails to update you her current events and prize draws
Purpose
Island Records present her to be 'quirky', 'individual'. This is reflected in her album art with her unusual style and colour. However, they are captivating and do grab the spectators attention. As a record company they also highlight her global success through her tour dates and vevo videos.
Information
The website is updated everyday with new events, instagram pictures and youtube videos. As there is that connection between other multi media is reflects a continuity within her promotion.
Music
The music is showcased best by the clips on audio and video . You can access these through sound cloud and youtube videos. These can then be shared through social media platforms, giving her further promotion. However, no merchandise is available to add further promotion features.
Style
The style of the website doesn't necessarily match the genre of the artist or the artist's image. All her album is bright and very contemporary. However, the website is black and follows the conventions of a websites from artists in the charts. On the contrary, this allows her album art and pictures to stand out for her spectators. Furthermore, the header matches her genre perfectly as the colour changing gif uses a variety of bright/neon colours; a convention of dance music.
The website on the whole matches a stereotypical tumblr template for a tumblr generation. The people using the website are most likely to be females aged 14-24 which is the main demographic of tumblr subscribers.
Navigation
Navigation is easy to use and there is a continuity of use and style throughout the website.
No comments:
Post a Comment