Rita Ora has been in the charts for several years now and has been known in the public eye for having an urban influence on her fashion, both album covers show this. This is most prominent in R.I.P with the gold chains in the picture and the attitude presented. Furthermore, both use bold font and use the colour red for continuity as well as, to stand out against the monochrome and high exposure picture.
We have mirrored this urban image as group within our piece as a group. Therefore, the images of Rita Ora above are very reflective of the photography we have taken so far and will be present in my digipak.
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